Account Management is the section that contains four segments that enable you to organize newsletter ad management within your team, or across departments.
Account settings
You will find access to your Account settings under the ACCOUNT MANAGEMENT section at the bottom of your left-hand bar.
There you will find Administrative settings about the general preferences of your account. These settings include your account name, country, time zone, and currency, which were set for you upon account creation and cannot be changed.
In this section, you will be able to change date formatting and number formatting, which will determine how dates and values (e.g. price) will be interpreted throughout the interface, and will later reflect on the reports you send from the Emperor platform.
Adding ESP
The most important information you can add in the Administrative settings is the ESP you are using (e.g. Mailchimp, Omeda, etc). By clicking on the textbox, you will open a dropdown menu where you can select as many ESPs you use for email campaigns.
Turning on the Emperor ad serving settings / filters
If you scroll the Account settings page, you will find another segment you can edit - the Ad serving settings. Here you can choose whether you want to turn on Emperor’s Click filter or Impression filter.
The default setting is for the Click filter to be switched on, and the Impression filter to be switched off, but you can choose to switch both of them on or off, according to your preference.
Emperor ad serving settings / filters
Emperor’s algorithm uses filtering mechanisms to ensure the quality and accuracy of ad performance data, preventing invalid or fraudulent activity from skewing results. We allow our users to benefit from the Click and Impression filter.
Here’s what each filter does:
- Click filter - This filter blocks invalid clicks or fraudulent activity, such as bots or accidental clicks, from being counted in your ad performance metrics. It ensures that only legitimate clicks by real users are counted. This helps protect your ad campaigns from click fraud and gives you more accurate data on engagement.
- Impression filter - This filter prevents invalid or fraudulent ad impressions (when the ad is loaded but not actually viewed or is served to bots) from being recorded. It ensures that your ad impressions count only when the ad is shown to real users in meaningful ways. This helps improve the accuracy of impression tracking and can impact how advertisers pay for impressions (such as in CPM models).
Enabling both filters ensures that your ad campaign is protected from invalid clicks and impressions, allowing for cleaner data and more accurate reports. This would give you the most comprehensive filtering, protecting against both click and impression fraud, which is beneficial for keeping your advertising budget focused on real users.
IMPORTANT: Don’t forget to click the SAVE button after you finish editing your settings. If you don’t, any changes you have made will not be saved.