---
title: Basic Creative Settings
description: Some of, but not all, these settings are mandatory. Campaign Select which campaign this creative is associated with. The current selected campaign will be selected by default, but you can easily move
---

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# Basic Creative Settings

Some of, but not all, these settings are mandatory.

**Campaign**

Select which campaign this creative is associated with. The current selected campaign will be selected by default, but you can easily move a creative from one campaign to another.

**Creative name**

Name the creative with the appropriate structure. ("Creative1\_SmilingFaces\_300x250")

**Start date**

OPTIONAL: If defined, this creative will use this start date instead of the start date defined in the campaign’s settings. The creative can not deliver before the campaign starts.

**End date**

OPTIONAL: If defined, this creative will use this end date instead of the end date defined in the campaign settings. The creative can not deliver after the campaign ends.

**Click URL**

OPTIONAL: If defined, this creative will use this landingpage URL instead of the landingpage URL defined in the campaign’s settings. Include call method (http:// or [https://).](https://passendo.atlassian.net/wiki/spaces/SD2/pages/868024449/Basic+Creative+Settings#)

This feature can be used to set up spefic tracking per creative. For example, you might want to use different utm-tails based on each creative on your campaign. Or you, or the advertiser, would like entirely different tracking URL’s from another ad server or tracking platform to be used.

**External Campaign Tracking Pixel**

OPTIONAL: If defined, this creative will use this tracking pixel instead of a pixel defined in the campaign’s settings. It still has to be a static 1x1 pixel without script.

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