From social media to email, native advertising is everywhere. However, it is only within the past few years that B2C brands have managed to uncover the most effective distribution channels for native ads. Combined with the magic that is programmatic, brands can now reach their target audiences in a manner that effectively utilises ad spend while also serving consumers’ needs by delivering targeted content.

Advertisers, Agencies & Publishers - Let’s meet up and get a quick coffee on friday the 23rd of March! The OMR Festival is two days of networking, entertainment and inspiration on all things digital marketing has to offer. In 2017, OMR welcomed 25,000 marketing pros—in 2018, they expect 40,000 attendees. Read all about the conference and festival here.

Lead generation of Business-to-Business (B2B) Leads is Different from Business to Consumer (B2C). In B2B, your lead generation efforts should have a more focused message, targeted audience and a solid strategy. An important element is to decide whether your lead generation efforts should focus on quality or quantity.

These days, traditional advertising channels are simply not effective at motivating audiences to take action. We already know the click-through rate on display ads are overwhelmingly low, impacting even known brands like Opel.

Passendo, ein dänisches Start-up mit Hauptsitz in Kopenhagen, hat weitere Gelder von Vækstfonden (dänisch staatlich anerkannte Finanzierungsfonds) in Höhe von ca. 300.000 Euro erhalten. Die Einzahlung, wird unter anderem dafür genutzt, um den Fokus vor allem auf den deutschen E-Mail Markt zu legen.

Passendo har netop fået yderligere millionindskud til at videreudvikle og vækste deres platform til markedsføring og annoncering i e-mail. Det er Vækstfonden der denne gang har købt ind på ideen om at programatic email annoncering er en ide der er fremtid i.

Passendo will be joining "Native Advertising DAYS 2017" November 8 -10 2017 l Berlin. Looking forward to some inspiring days! As part of our Native Advertising strategy and expansion into the Nordics and Germany, we are very interested in meeting new people to work and cooperate with: Publishers, Advertisers, Agencies, Sales houses, Partners, …

Mediawatch skriver om kommercialisering af mediers nyhedsbreve og hvor vores kunder som Berlingske Media, Egmont, JP/Pol håber at kunne øge indtægterne fra annoncer i nyhedsbreve. Berlingske Media's Digitale direktør Christian Stavik udtaler sig også.... Klik her og læs hele artiklen i Mediawatch

Dansk Markedsføring har skrevet en artikel om Passendo's succes med native annoncer i email og fordelene herved. Derudover skriver de også om vores vej ind i resten af Norden og Tyskland og med en snarlig forventet programmatisk integration som så det bliver muligt at sælge annoncer i nyhedsbreve via auktion, som man kender fra almindelige bannerreklamer via programmatic og RTB:

Austrian National Tourist Office: "Passendo exceeded our expectations by far" Austrian National Tourist Office needed a partner that could offer them a unique audience in a previously untapped channel that would, increase brand awareness among travelers and drive positive traffic to the landing page.