Passendo is partnering with readpeak, the Native DSP and CMP, which works with some of Finland's largest Publishers and Advertisers - to offer qualitative demand to the Finnish Market specifically for email through the Passendo Native Exchange.
This partnership enables native RTB demand through the Passendo Exchange delivered straight into email,* this is a first within the Passendo ecosystem and one that offers the publisher greater flexibility in defining the characteristics of it's native advertising in email. First out, readpeak's demand will be available exclusively to Passendo's Finnish network, and is already live with Bonnier Publication's Finnish publications, with further markets on the horizon.
Learn more about ReadPeak
*For this to happen, the Publisher needs to define a floor price to bid in the exchange.