---
title: Passendo Partners with readpeak to Empower it's Nordic Network
description: Passendo Partners with the Native DSP, ReadPeak to offer RTB demand to its Nordic Network.
---

[Passendo Blog | Passendo](https://site.passendo.com/blog)

# [Passendo Partners with readpeak to Empower it's Nordic Network](https://site.passendo.com/blog/passendo-partners-with-readpeak-to-empower-its-nordic-network)

 Written by [Jens Hansen](https://site.passendo.com/blog/author/jens-hansen) | December 18, 2018

 

 

Passendo is partnering with **readpeak,** the Native DSP and CMP, which works with some of Finland's largest Publishers and Advertisers - to offer qualitative demand to the Finnish Market specifically for email through the Passendo Native Exchange. 

This partnership enables native RTB demand through the Passendo Exchange delivered straight into email,\* this is a first within the Passendo ecosystem and one that offers the publisher greater flexibility in defining the characteristics of it's native advertising in email. First out, readpeak's demand will be available exclusively to Passendo's Finnish network, and is already live with Bonnier Publication's Finnish publications, with further markets on the horizon.

Learn more about [ReadPeak](https://www.readpeak.com/)

*\*For this to happen, the Publisher needs to define a floor price to bid in the exchange.*

 

[View full post](https://site.passendo.com/blog/passendo-partners-with-readpeak-to-empower-its-nordic-network)

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