When making a booking, these are the settings that you will be presented.
Priority Level
This setting controls the priority of the bookings, 10 being the highest, and 80 being the lowest. Bookings are selected and shown by the system on a placement based on their priorities, so the system will look at a priority 10 booking first, then check at 20, then at 30, etc. If multiple bookings of different campaigns are placed on the same priority, the eCPM will decide which campaign is shown first, but this of course also depends on the pacing, frequency, geolocation targeting, etc. of the campaigns.
View, Click and Pixel Volume
You are able to control delivery volumes for bookings as well. Currently, this is rarely used by Publishers as the common workflow is to control delivery volumes on the campaign level. But if you’d like to control specifically that a campaign delivers a fixed volume on Placement A, and another volume on Placement B, then you can control it on the booking level.
Start Date
You are able to control the start date of the bookings. By default, this setting will be set to today’s date and mostly doesn’t require a change.
End Date
You are also able to control the end date of the bookings. By default, this setting will be set to the end date of the campaign, if it has one. If it doesn’t, then the system will not set an end date by default in this field either.
Remember that the end date of a campaign overrides the end date of a booking. A booking can not keep the delivery activated with an end date extended beyond what’s defined on the campaign. This means that it is usually sufficient to set the end date on the campaign and not set one at all on the bookings. This will also save you from having to correct end dates on all your bookings in case you need to reschedule the end date of the campaign due to underperformance or added budgets.
Run on these days
To only make the bookings eligible for ad serving on specific weekdays, use this setting. By default, all days are selected.
Forced
The ‘forced’ feature was built to enable Publishers to set up sponsorship/ownership campaigns in their Media entities. Especially in newsletters, this has been the way to sell the inventory for many publishers due to the absence of proper ad serving functionalities. A forced booking on priority 10 will ensure that the given campaign is always shown as long as it’s active.
This feature enables the bookings to always deliver on the given priority. This means that the Bookings will overwrite certain detailed campaign settings, but never the start and end dates.
Learn more here:
Key Value Booking String
This is where a campaign is connected to a placement that has been onboarded to work with a Key Value integration (as described here: First Party Data onboarding ). The key values are called by adding them to bookings. They can be written as =, > or <, and several values can be used by separating them with commas. The campaign will then only be shown if it matches one or more of the Key Values on a placement. Make sure that the values on both sides are formatted exactly the same.
Learn more here:
Select Placements
In this view, you will be able to search for all placements eligible to match with this booking, meaning that they have the same format as one of the creatives on the campaign, or for a Creative Booking, they have the same format as the selected creative.
For each placement you select, a booking will be created. So the settings made in the booking overview, will be applied to individual bookings for each selected placement. If you select 10 placements in this view, you will end up creating 10 bookings with the selected settings when clicking ‘Save’.