In the tab ‘Campaign Pixels’, you can set up pixels for conversion tracking on the campagin. You can create as many pixels for each campaign as you would like. These pixels are meant to be sent to the advertiser, or the media, controlling the landingpage of the campaign, on which the pixels can be added to conversion points relevant for measuring the performance of the ads.
To add a pixel, follow these instructions:
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Navigate to [Campaign Name] > Campaign Pixels > Add New.
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Name the pixel according to the user action you want to track (like ‘conversion’, ‘purchase’, ‘sign up’, etc.)
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Assign a conversion value to the pixel. Set to 0 if a pixel load should not factor into the overall budget of the campaign.
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Click “Send”.
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On the pixel overview, click “Get tag” to get the embed code for each pixel.
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Send the pixel to the advertiser so they can embed it on the landingpage(s) of the campaign.
Including a dynamic value on the pixel call
If you want to add a dynamic value to the pixel, set the integration to add the value to the end of the call url string:
https://images.passendo.com/pixel/000/[value]
In the end, the call should look like this with the dynamic value replaced on the conversion:
https://images.passendo.com/pixel/000/5.67
Note that the dynamic value will overwrite any ‘conversion value’ that is set on the pixel. This allows to running with a fixed value, and IF there’s a dynamic value added to the pixel call, this value will be used instead, not added on.