When inserting your click or impression tracker urls for campaigns or creatives in Passendo, you can use the following macros to append additional information on the call.
Click macros
@trackingid@ - this will be replaced with a unique tracking id for the user's click to the landing page. Please see Conversion tracking: Server-to-server for more information.
@pubid@ - this will be replaced with a unique id for the publisher from where the click came from.
@mediaid@ - this will be replaced with a unique id for the newsletter/web page from where the click came from.
@offerid@ - this will be replaced with a unique id for the campaign you're running in Passendo.
@nativeheadline@ - this will be replaced with the Headline of the native ad.
@imageurl@ - this will be replaced the URL of the image used to build the Native Ad.
@cookieid@ - this will be the ID of the user clicking the Ad.
Example integration on a click url:
https://passendo.com?tracking_id=@trackingid@&publisher_id=@pubid@&newsletter_id=@mediaid@&campaign_id=@offerid@
Impression tracker macros
[timestamp] - this will be replaced with a timestamp of when the impression call was fired. Note that the formatting with the brackets has been chosen to align with typical formatting from Google and/or other 3rd party vendors' default settings to avoid the need for manual editing before inserting in Passendo.