Macros

When inserting your click or impression tracker urls for campaigns or creatives in Passendo, you can use the following macros to append additional information on the call.

Click macros

@trackingid@ - this will be replaced with a unique tracking id for the user's click to the landing page. Please see Conversion tracking: Server-to-server for more information.

@pubid@ - this will be replaced with a unique id for the publisher from where the click came from.

@mediaid@ - this will be replaced with a unique id for the newsletter/web page from where the click came from.

@offerid@ - this will be replaced with a unique id for the campaign you're running in Passendo.

@nativeheadline@ - this will be replaced with the Headline of the native ad.
@imageurl@ - this will be replaced the URL of the image used to build the Native Ad.

@cookieid@ - this will be the ID of the user clicking the Ad.

Example integration on a click url: 
https://passendo.com?tracking_id=@trackingid@&publisher_id=@pubid@&newsletter_id=@mediaid@&campaign_id=@offerid@

Impression tracker macros

[timestamp] - this will be replaced with a timestamp of when the impression call was fired. Note that the formatting with the brackets has been chosen to align with typical formatting from Google and/or other 3rd party vendors' default settings to avoid the need for manual editing before inserting in Passendo.