Multi-CTA

Multi-CTA turns a single ad image into several independently clickable regions, each pointing to its own destination URL. This article walks you through setting it up across the three levels where it's configured: the layout, the placement, and the creative. 

IMPORTANT: Multi-CTA must be enabled on the layout before any creative built on that layout can use multiple regions. Work through the steps in order — layout first, then placement, then creative.

Step 1: Enable Multi-CTA on the layout?

This is a one-time step per layout. Here you switch the feature on and choose the sizes the layout allows.

1. Go to Layouts and select an existing layout, or create a new one.
2. Open General Settings and toggle Enable Multi-CTA on.
3. Choose the sizes the layout allows (see the size rules below).
4. Click Save.

Size rules:

• A Multi-CTA layout allows up to two creative sizes: one landscape (desktop) and, optionally, one portrait (mobile). The portrait size is not mandatory.
• You cannot add two landscape sizes or two portrait sizes — the limit is one size per screen.
• The same size can serve both display and native creatives. The display and native size fields can hold the same landscape value (for example 600×400) and the same portrait value (for example 400×400).
  
  

Step 2: Set the grid and draw regions on the placement

Region setup happens per placement, under Inventory: Brand > Newsletter > Placement.

1. Go to Placements and open the placement you want (Brand > Newsletter > Placement).
2. Toggle Enable Multi-CTA for this placement on. (This is optional per placement — if it stays off, creatives use a single landing page URL for the whole ad.)
3. Set the grid dimensions (Rows × Columns) for each size.
4. Draw the clickable regions on the preview image and give each region a name.
5. Click Save.

Grid dimensions:

• The default grid is 10×10 (100 clickable zones).
• The minimum is your choice (for example 3×3); the maximum is 10×10.
• Grid dimensions are set per size and apply to all Multi-CTA creatives served through that placement.

Drawing and naming regions:

You can draw regions directly on the default coloured grid, or upload and replace the preview image with your real ad artwork so you can position regions accurately against the design. Name each region clearly — these names are what you'll see in reporting and when assigning URLs on the creative. Use Reset regions to clear the drawn regions for that size and start again.

Step 3: Assign a URL to each region on the creative

1. Create the creative as usual.
2. Set Landing Page Mode to Multi-CTA. (The other option, Single Landing Page, keeps the classic one-destination behaviour.)
3. Select the placements that have regions defined.
4. Assign a landing page URL to each named region.
5. Optionally, use the Override regions toggle to customise regions for a specific placement.

IMPORTANT: Placements without a Multi-CTA configuration fall back to the default landing page URL set on the creative.

Changing sizes or grid after setup

Some changes clear existing region configurations, so it's worth knowing what to expect before you make them.

IMPORTANT: Changing the allowed sizes on a layout clears all Multi-CTA region configurations on every placement using that layout. Changing a placement's grid dimensions after creatives are configured reverts the affected creatives to a single default link until their regions are set up again — the platform lists the affected creatives before you confirm. Already-sent newsletters are not affected, because they use the cached version; only new opens after the change reflect the revert.

About Multi-CTA

Multi-CTA is a creative capability that overlays a grid of clickable regions, defined by rows × columns, onto your ad image; each region is a single cell or a block of cells that you draw, name, and give its own destination URL, so when a reader taps the image the server reads where they tapped, redirects them to that region's URL, and attributes the click to that region by name in your reports.

Previously a single ad image could only carry one click destination for the whole image, so this both lets one creative route clicks to several destinations — a hero image with a main call to action plus a separate "Shop now" link, a logo leading to your homepage while the main image links to a promotion, or a two-product banner where each side links to its own product — and adds region-level click reporting that did not exist before, all inside the existing placement tag with no extra placements or tags to manage.

For publishers, this turns a single ad slot into a richer, higher-value, multi-destination unit that behaves more like on-site rich media, while advertisers get sharper, region-level insight into which part of a creative actually drives engagement.