--- title: Passendo Ad Server | Help Center description: Everything you need to know in order to get started using Passendo for adserving and monetization. --- [Skip to content](https://site.passendo.com/passendo-ad-server#main-content) English Show submenu for translations ![Passendo_Secondary_Logo.png\]](https://site.passendo.com/hs-fs/hubfs/Passendo_Secondary_Logo.png?height=40&name=Passendo_Secondary_Logo.png) - [Default HubSpot Blog](https://site.passendo.com/blog) Open main navigation Close main navigation - [Default HubSpot Blog](https://site.passendo.com/blog) - English Show submenu for translations - Go to passendo.com Go to passendo.com Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [Help Center](https://site.passendo.com/) 2. [Passendo Ad Server](https://site.passendo.com/passendo-ad-server) # Passendo Ad Server Everything you need to know in order to get started using Passendo for adserving and monetization. ## Onboarding your media - [First Party Data onboarding](https://site.passendo.com/first-party-data-onboarding) - [Tag integration in newsletter template](https://site.passendo.com/tag-integration-in-newsletter-template) - [New Placements interface](https://site.passendo.com/new-placements-interface) - [Placement tag implementation](https://site.passendo.com/new-placement-tag) - [Placements](https://site.passendo.com/placements) - [Breakdown of the Passendo Tag for Email](https://site.passendo.com/breakdown-of-the-passendo-tag-for-email) - [New: Layouts](https://site.passendo.com/new-layouts) - [Native ad builder on Layout level now](https://site.passendo.com/native-ad-builder-on-layout-level-now) - [Media](https://site.passendo.com/media) - [Native builder - styling a placement for native ads](https://site.passendo.com/native-builder-styling-a-placement-for-native-ads) - [Fallback](https://site.passendo.com/fallback) See less ▼ ## Exchange - [Quality Filters](https://site.passendo.com/quality-filters) - [Inventory Breakdown](https://site.passendo.com/inventory-breakdown) - [Sold financials](https://site.passendo.com/sold-financials) - [Ad Demand](https://site.passendo.com/ad-demand) - [Macros](https://site.passendo.com/macros) ## Quick guides - [Quick Guide: Set up a booking of a campaign](https://site.passendo.com/quick-guide-set-up-a-booking-of-a-campaign) - [Integrate Passendo in your newsletter](https://site.passendo.com/integrate-passendo-in-your-newsletter) - [Guide to Self-service Ad Booking](https://site.passendo.com/guide-to-self-service-ad-booking) - [New: Responsive Layouts](https://site.passendo.com/new-responsive-layouts) - [New: Inventory Planner](https://site.passendo.com/new-inventory-planner) ## Bookings - [Priority Level](https://site.passendo.com/priority-level) - [Campaign Booking](https://site.passendo.com/campaign-booking) - [Introduction to Bookings](https://site.passendo.com/introduction-to-bookings) - [Key Value Booking String](https://site.passendo.com/key-value-booking-string) - [Booking Settings](https://site.passendo.com/booking-settings) - [Placement Booking](https://site.passendo.com/placement-booking) - [Creative Booking](https://site.passendo.com/creative-booking) - [Forced: A detailed explanation](https://site.passendo.com/forced-a-detailed-explanation) See less ▼ ## Campaigns - [Conversion tracking: Campaign Pixels](https://site.passendo.com/conversion-tracking-campaign-pixels) - [Automated reports](https://site.passendo.com/automated-reports) - ['Campaigns' section](https://site.passendo.com/campaigns-section) - [Volume & Economy](https://site.passendo.com/volume-economy) - [Updates to Targeting in Response to Apple's iOS 15 update](https://site.passendo.com/updates-to-targeting-in-response-to-apples-ios-15-update) - [Device targeting](https://site.passendo.com/device-targeting) - [Daily Settings, Pace & Frequency](https://site.passendo.com/daily-settings-pace-frequency) - [Basic Campaign Settings](https://site.passendo.com/basic-campaign-settings) - [Geolocation](https://site.passendo.com/geolocation) - [Conversion tracking: Server-to-server](https://site.passendo.com/conversion-tracking-server-to-server) - [After creating a campaign](https://site.passendo.com/after-creating-a-campaign) See less ▼ ## Creatives - [Media Management](https://site.passendo.com/media-management) - [General Creative Specifications](https://site.passendo.com/general-creative-specifications) - [Introduction to Creatives](https://site.passendo.com/introduction-to-creatives) - [New: Image editor](https://site.passendo.com/new-image-editor) - ['Creatives' section in Passendo](https://site.passendo.com/creatives-section-in-passendo) - [Native Configuration](https://site.passendo.com/native-configuration) - [Basic Creative Settings](https://site.passendo.com/basic-creative-settings) See less ▼ ## Advertisers - [Set up an Advertiser](https://site.passendo.com/set-up-an-advertiser) - [Emperor](https://site.passendo.com/emperor#main-content) - [Account configuration](https://site.passendo.com/emperor#account-configuration) - [Managing your inventory (SUPPLY)](https://site.passendo.com/emperor#managing-your-inventory-supply) - [Managing your ads (DEMAND)](https://site.passendo.com/emperor#managing-your-ads-demand) - [Reporting](https://site.passendo.com/emperor#reporting) - [Passendo Ad Server](https://site.passendo.com/passendo-ad-server#main-content) - [Onboarding your media](https://site.passendo.com/passendo-ad-server#onboarding-your-media) - [Exchange](https://site.passendo.com/passendo-ad-server#exchange) - [Quick guides](https://site.passendo.com/passendo-ad-server#quick-guides) - [Bookings](https://site.passendo.com/passendo-ad-server#bookings) - [Campaigns](https://site.passendo.com/passendo-ad-server#campaigns) - [Creatives](https://site.passendo.com/passendo-ad-server#creatives) - [Advertisers](https://site.passendo.com/passendo-ad-server#advertisers) - [Default HubSpot Blog](https://site.passendo.com/blog) [![passendo logo](https://site.passendo.com/hs-fs/hubfs/Passendo_Primary_Logo-1.png?width=568&height=110&name=Passendo_Primary_Logo-1.png "passendo logo")](http://www.passendo.com) Passendo Help Center Copyright © 2026, Passendo