Due to the latest changes on Apple devices and their implementation of proxy servers, we’ve implemented new device type targeting that from now on should be in place if you want to target different devices.
Updated device types:
- Desktop - device selection that targets both desktop and laptop devices,
- Phone & Tablet - device selection that targets mobile and tablet,
- Google Proxy - a selection that targets Google Mail users,
- Apple Proxy - a selection that targets Apple Mail that has opted into Mail Privacy Protection,
- Yahoo Mail Proxy - device selection that targets Yahoo Mail.
Note: If you want to make sure that the device targeting campaign is 100% correct, you have to exclude requests coming from Apple and Gmail Proxy. If we exclude those requests - the number of possible impressions for such campaigns will be significantly lower.