--- title: Passendo Blog | Passendo | Anders Rantzau Rasmussen description: This blog is about programmatic email advertising technology --- [![Passendo](https://site.passendo.com/hs-fs/hubfs/Passendo-July2018/Image/Header-Logo.png?width=636&height=126&name=Header-Logo.png "Passendo")](https://www.passendo.com/) [![Passendo](https://site.passendo.com/hs-fs/hubfs/Passendo-July2018/Image/Header-logo-1.png?width=46&height=32&name=Header-logo-1.png)](https://www.passendo.com/) - [Advertisers](https://www.passendo.com/advertisers/) - [Publishers](https://www.passendo.com/publishers/) - [About](https://www.passendo.com/about/) - [Blog](https://www.passendo.com/passendo-blog) - [Log in](http://admin.passendo.com/) ## Anders Rantzau Rasmussen ### Recent Posts ![Why More Marketers Are Choosing Programmatic Email Advertising](https://site.passendo.com/hs-fs/hubfs/rendered2.jpg?width=1140&name=rendered2.jpg) ## [Why More Marketers Are Choosing Programmatic Email Advertising](https://site.passendo.com/blog/why-more-marketers-are-choosing-programmatic-email-advertising) It’s no secret that email marketing is, and continues to be, the most effective form of marketing to date. In fact, active email account users surpass five billion, and that number is expected to continue rising until the end of the decade. [Read more](https://site.passendo.com/blog/why-more-marketers-are-choosing-programmatic-email-advertising) ![t3n opts-in for programmatic email advertising by Passendo](https://site.passendo.com/hs-fs/hubfs/t3n4.png?width=1140&name=t3n4.png) ## [t3n opts-in for programmatic email advertising by Passendo](https://site.passendo.com/blog/t3n-setzt-auf-programmatic-advertising-in-e-mails-von-passendo-0) t3n - the magazine for the digital economy is among the first publishers in Germany pioneering the use of programmatic email advertising for its digital marketing. [Read more](https://site.passendo.com/blog/t3n-setzt-auf-programmatic-advertising-in-e-mails-von-passendo-0) ![t3n setzt auf Programmatic Advertising in E-Mails von passendo](https://site.passendo.com/hs-fs/hubfs/t3n4.png?width=1140&name=t3n4.png) ## [t3n setzt auf Programmatic Advertising in E-Mails von passendo](https://site.passendo.com/blog/t3n-setzt-auf-programmatic-advertising-in-e-mails-von-passendo) Als einer der ersten Verlage in ganz Deutschland nutzt t3n – das Magazin für digitale Wirtschaft – Programmatic E-Mail-Advertising für sein Digitales Marketing [Read more](https://site.passendo.com/blog/t3n-setzt-auf-programmatic-advertising-in-e-mails-von-passendo) ![DanChurchAid raises awareness and increases conversions with Native Advertising in editorial newsletters](https://lh5.googleusercontent.com/TjthqO_t2vd4auvqy2icTw5CoSbGgx1ShtG_loFmIRNuBaQUJrPITtamdZpskFBgK-ByigIYDJ7K2_tYhi2DaIm9CioqPPpsFR-CPO2GFWBImXQvaV4njI8vt_AtDKtkhI_DSG2A) ## [DanChurchAid raises awareness and increases conversions with Native Advertising in editorial newsletters](https://site.passendo.com/blog/danchurchaid-raises-awareness-and-increases-conversions-with-native-advertising-in-editorial-newsletters) [Read more](https://site.passendo.com/blog/danchurchaid-raises-awareness-and-increases-conversions-with-native-advertising-in-editorial-newsletters) ![Passendo Makes the Shortlist in the 2018 Danish Digital Award for Innovation Startups](https://site.passendo.com/hs-fs/hubfs/blog-image.jpg?width=1140&name=blog-image.jpg) ## [Passendo Makes the Shortlist in the 2018 Danish Digital Award for Innovation Startups](https://site.passendo.com/blog/passendo-makes-the-shortlist-in-the-2018-danish-digital-award-for-innovation-startups) Copenhagen, Denmark - April 3rd, 2018 Passendo is proud to announce that it has been named to the Innovation - Startup shortlist in the 2018 Danish Digital Award (DDA). The annual awards celebrate Denmark's best digital projects. [Read more](https://site.passendo.com/blog/passendo-makes-the-shortlist-in-the-2018-danish-digital-award-for-innovation-startups) ![Case Study: Passendo Outperform traditional web display for DanCenter](https://site.passendo.com/hs-fs/hubfs/Dancenter-Device-image.png?width=1140&name=Dancenter-Device-image.png) ## [Case Study: Passendo Outperform traditional web display for DanCenter](https://site.passendo.com/blog/case-study-passendo-outperform-traditional-web-display-for-dancenter) DanCenter A/S is one of the biggest holiday rental companies in the Danish market - offering it’s services on 6 markets. They provide it’s services to the owners of approximately 12,000 holiday homes and count approximately 160 employees spread out on a number of local offices and sales companies. [Read more](https://site.passendo.com/blog/case-study-passendo-outperform-traditional-web-display-for-dancenter) ![Top 3 native annonce-tips til Julesæsonen!](https://site.passendo.com/hs-fs/hubfs/Coca-cola_truck-1.jpg?width=1140&name=Coca-cola_truck-1.jpg) ## [Top 3 native annonce-tips til Julesæsonen!](https://site.passendo.com/blog/top-3-native-annonce-tips-til-julesaesonen) Tag en dyb indånding. Det er næsten den tid på året igen ... Jul! Det store spørgsmål for mange online marketing folk på denne tid af året er ofte, "Hvilke kampagneformater fungerer, og hvordan optimerer jeg dem bedst muligt?" Native annoncer kan være enormt effektive, hvis du leder efter et seriøst format til at distribuere dit budskab - og eller konverterer dem til leads eller "light sales"! Her er 3 tips der kan være med til at sikre, at dine egne native annoncer kan få lov at 'glimte' i julen. [Read more](https://site.passendo.com/blog/top-3-native-annonce-tips-til-julesaesonen) ![Meet us at Dmexco!](https://site.passendo.com/hs-fs/hubfs/Dmexco-1012x500-passendo-1.jpg?width=1140&name=Dmexco-1012x500-passendo-1.jpg) ## [Meet us at Dmexco!](https://site.passendo.com/blog/meet-us-at-dmexco) Let’s meet up and get a quick coffee We would love to say Hi and introduce you to our platform if you want. We could give you a brief overview of the real value of email advertisement and show you how easy you can monetize ads across all your newsletters from 1 platform – e.g. with Native Ads or Rich Media Units. [Read more](https://site.passendo.com/blog/meet-us-at-dmexco) ### Post navigation ### Sign up for updates ### CLIENTS & PARTNERS ![berlingske3](https://site.passendo.com/hs-fs/hubfs/berlingske3.png?width=190&height=58&name=berlingske3.png) ![bonnier4](https://site.passendo.com/hs-fs/hubfs/bonnier4.png?width=190&height=58&name=bonnier4.png) ![egmont2](https://site.passendo.com/hs-fs/hubfs/egmont2.png?width=190&height=58&name=egmont2.png) ![d3](https://site.passendo.com/hs-fs/hubfs/d3.png?width=190&height=58&name=d3.png) ![jp2](https://site.passendo.com/hs-fs/hubfs/jp2.png?width=190&height=58&name=jp2.png) ![test1](https://site.passendo.com/hs-fs/hubfs/test1.png?width=190&height=58&name=test1.png) ![boozt2](https://site.passendo.com/hs-fs/hubfs/boozt2.png?width=190&height=58&name=boozt2.png) ![emirates3](https://site.passendo.com/hs-fs/hubfs/emirates3.png?width=190&height=58&name=emirates3.png) ![tui2](https://site.passendo.com/hs-fs/hubfs/tui2.png?width=190&height=58&name=tui2.png) ![vw2](https://site.passendo.com/hs-fs/hubfs/vw2.png?width=190&height=58&name=vw2.png) ![microsoft2](https://site.passendo.com/hs-fs/hubfs/microsoft2.png?width=190&height=58&name=microsoft2.png) ## Request a free demo The demonstration is free. 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