In three years the New York Times has doubled their list of newsletter subscribers accumulating to an impressive 13 million, according to an internal memo. Part of their success is due to their strategic approach to e-mail which includes a range of niche newsletters such as local news as well as more frequent publications.

VoresVilla has been part of the Passendo customer base since the testing started. They can’t understand how other publishers fail to make money on their newsletters. We had a talk about the benefits of using an adserver that is specialised for both e-mail and display with Digital Director Allan Schou from VoresVilla. This article will tell you some of their secrets and give you 5 reasons why publishers should choose Passendo to monetise their newsletters.

If you’ve only just entered into the world of online advertising, you might never have come across the challenge of buying and selling ad space on particular websites. Today we’re used to programmatic ad buying and targeting users based on their behaviour rather than making assumptions on which kind of websites our potential customer might visit.

E-mail har længe været en af de mest effektive platforme til at skabe opmærksomhed og salg. Mens e-mail altid har skabt mere engagement, har teknologien ikke fulgt med udviklingen i forhold til displaynetværk og målrettet annoncering – før nu!