A campaign booking is a type of booking that places the whole campaign with all its creatives on selected placements.
The Passendo Ad Server will by itself select a creative of the same format as the placement where the campaign is booked. This means that you can have a campaign with creatives in several different sizes, and then book it across all your placements; you will not have to make a specific booking for each creative size.
In many cases, a campaign booking is the best and most efficient way to set up your campaigns on your placements!
Example
Campaign A has creatives in the following formats: 300x250, 620x150, 930x180 and 600x250.
Media A has placements in 300x250 and 600x250 formats.
Media B has placements in 620x150 formats.
Media C has placements in 930x180 formats.
The campaign should be booked on all the placements of both Media A, Media B and Media C.
In this case, the campaign booking will be the easiest way to book the campaign. Since the campaign already holds creatives in all the relevant sizes, the placements can be selected in select placements in the booking overview, and when the campaign is saved, bookings will be made for each placement, showing only creatives in the matching format for each.
Instructions
A campaign booking as created following these steps:
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Navigate to the Campaign
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Go to Bookings > Add New, or Creatives > Add Campaign Booking.
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You are now able to book the whole campaign on all placements matching one of the creatives it holds.