Creative Booking

A creative booking is a type of booking that places the a fixed creative on a placement.

The creative booking should be used in cases where you have more than one creative in the same format on a campaign, but for one or more placements you don’t want different creatives to be in rotation. In this case, the creative booking is the way to go.

Since a creative booking is only allowed to show a single creative, the booking will not be able to serve if the creative is deactivated or deleted. If the creative used for a creative booking is deleted, the booking will be deleted as well. If the creative is deactivated, the booking will not be eligible for ad selection.

Using a campaign booking will allow you to edit the creatives on a campaign, while a creative booking requires a bit more caution.

Example

Campaign A has creatives in the following formats: 300x250, 620x150, 930x180 and 600x250.

Media A has Placements in 300x250 and 600x250 formats.

Media B has Placements in 620x150 formats.

Media C has Placements in 930x180 formats.

Media D has one Placement in 300x250

A campaign booking is used to cover Media A-C, but for Media D, the advertiser has asked that a specific creative is used on the single placement. Therefore, you don’t make the campaign bookingcover Media D. Instead, you make a creative booking of the requested creative for Media D.

Instructions

To set up a creative booking, follow these steps.

  1. Go to [Campaign Name] > Creatives

  2. Click the ‘book’ button for the desired creative.

  3. Make the desired booking settings and select one or more placements where you would like to only show this creative.