Emperor is an all-in-one platform that perfectly connects your advertisers and newsletters into a well-oiled machine where creatives get instantly placed exactly where you need them.
With powerful OMS integration, Emperor allows you to pull information directly from your orders and manage advertisers, orders, line items, and creatives in a single user-friendly dashboard.
In this chapter, we will guide you through every step of the way: from adding your Advertisers manually, creating orders and line items, as well as inserting pixel-perfect creatives for native and display formats for an optimal user experience.
Moreover, we will help you develop smart strategies to leverage first-party data and leverage advanced targeting with key value templates.
Let’s set up the Demand side of Emperor!
Demand
Your advertisers, orders, and line items are all located under the Demand section of the menu on your left-hand side. Here you can also find Key Value Templates that we will discuss further in the article.
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The Demand section consists of three segments:
- Advertisers
- Delivering orders
- Key value templates.
The Advertisers section consists of all your advertisers, their orders (past and upcoming), line items, and creatives. The Delivering Orders section is reserved only for the orders and their line items that are currently being delivered.
Let’s get started by adding your first advertisers to Emperor.