Within this article, we'll do an overview of the feature that will help you in keeping track of how you are monetizing your inventory through the exchange.
Inventory Breakdown will provide you with two varieties of reports:
- chart and
- dashboard.
Both of the reports show data per day for the past 30 days and they are divided into internal and exchange data. You can filter these results by the specific time period or by the newsletter.
Under the Exchange tab > Inventory Breakdown start with choosing the time period you want to see the figures for. If desired, reports can be divided per Media/Newsletter in the menu below the date range. Once you set the parameters, reports will be updated in the UI.
Internal views and revenue are related to the campaigns that have been running from the publisher's own account, meaning direct campaigns, house ads and fallback.
Exchange views and revenue, on the other side, are showing figures coming from the ad demand.