This creative tab is available to Publishers who have purchased access to the Passendo Native Plugin. Filling out both the text fields on this tab will make the creative a native creative, which changes a couple of key points:
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The creative will now always be served in the dimensions according to the selected format.
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The image and text in the creative will be combined to a native ad that looks differently according to the respective native styling attached to each placement where it is booked.
Headline
Input the headline for your creative, max. 60 characters. (Note: Up to 100 characters are supported, but this requires placements designed with this in mind).
Main text
Input the main text for your creative, max. 100 characters. (Note: Up to 350 characters are supported for main text, but this requires placements designed with this in mind)
Placement preview
Select any placement in your account and preview this creative. (Note: You can preview on placements even though they are not the same format as this creative)
Preview
This is how this creative will look when served into the selected placement.
Remember to input text in BOTH the headline and main text fields. If only one field is filled out, the creative will still serve as a display creative, using only the image in ‘Media Management’. A native creative cannot serve if the image is set to ‘Waiting’ or hosted via 'Link' - the image needs to be uploaded in order to work.