Reporting
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      Report Templates

      Emperor provides 11 ready-made reporting templates, each designed to help you analyze specific aspects of your in-mail advertising performance. These templates come with fixed dimensions and metrics, ensuring consistency across reports. However, you can manually adjust the timeframe, filters, and recipients to tailor the data to your needs.

      Using templates streamlines the reporting process, allowing you to generate insights quickly. Instead of building a report from scratch, you can select a template that aligns with your reporting goals. Whether you’re tracking advertiser performance, newsletter engagement, or device-based trends, these templates provide a structured way to analyze key metrics.

      You can access the templates from the Reporting Center menu, on your left-hand side within the Emperor dashboard.


      Important:

      • You can generate reports for multiple entities at once, but you must choose only one entity type per report (e.g., brands or newsletters, not both).
      • Fixed metrics across all templates are: Impressions, Clicks, CTR, Revenue, and eCPM.
      • Dimensions and Metrics are fixed for all templates. Everything else is manually configured, including filters, date ranges, and recipients.

      All report templates will be available under the Templates menu. There, you will be able to see the name of the template, and which dimensions, metrics, and potential filters they include. Since there are 11 templates and Emperor’s rows per page settings are automatically set to 10, you can either expand the view to more rows per page, or turn the page to see the 11th available template.


      Now let’s see what each template contains and what are the use cases for each.

      1. Advertiser(s) performance

      • Dimensions: Advertiser Name
      • Metrics: Impressions, Clicks, CTR, Revenue, eCPM
      • Use Case: Use this report to evaluate how different advertisers are performing in terms of impressions, clicks, and revenue. It’s ideal for tracking multiple advertisers running campaigns within your inventory.
      • Note: The only entities you can select under this template are Advertisers.

      2. Creatives performance

      • Dimensions: Creative Name, Creative Type
      • Metrics: Impressions, Clicks, CTR, Revenue, eCPM
      • Use Case: Best for analyzing how different ad creatives (e.g., image variations, layouts) perform in generating engagement. This helps optimize creative assets based on performance data.
      • Note: The only entities you can select under this template are Line items.

      3. Delivering line items

      • Dimensions: Line Item Name, Line Item Type
      • Metrics: Impressions, Clicks, CTR, Revenue, eCPM
      • Filters: Line item status: Delivering
      • Use Case: Provides insights into all actively running line items, helping you monitor the performance of specific campaign elements that are currently delivering impressions.
      • Note: The only entities you can select under this template are Line items.

      4. Device report

      • Dimensions: Device and Proxy
      • Metrics: Impressions, Clicks, CTR, Revenue, eCPM
      • Use Case: Tracks how ads perform across different devices and proxies, helping advertisers optimize campaigns for desktop, mobile, or tablet users.
      • Note: The only entities you can select under this template are Line items or Newsletters.

      5. Geo per country

      • Dimensions: Country
      • Metrics: Impressions, Clicks, CTR, Revenue, eCPM
      • Use Case: Helps analyze the geographic distribution of impressions and engagement. Ideal for identifying which countries drive the most engagement and revenue.
      • Note: The only entities you can select under this template are Line items or Newsletters.

      6. Line item delivery per placement

      • Dimensions: Line Item Name, Priority
      • Metrics: Impressions, Clicks, CTR, Revenue, eCPM
      • Use Case: Helps track how different placements contribute to the delivery of line items. Useful for optimizing ad placement strategies.

      7. Line item performance

      • Dimensions: Date, Line Item Name
      • Metrics: Impressions, Clicks, CTR, Revenue, eCPM
      • Use Case: Provides a performance breakdown of each line item over time, useful for identifying trends and optimizing line item allocation.
      • Note: The only entities you can select under this template are Advertisers, Orders, or Line Items.

      8. Newsletter(s) performance

        • Dimensions: Newsletter Name
        • Metrics: Impressions, Clicks, CTR, Revenue, eCPM
        • Use Case: Evaluates how different newsletters perform in delivering ad impressions and engagement. This helps in optimizing ad placements within newsletters.
      • Note: The only entities you can select under this template are Brands or Newsletters.

      9. Order(s) performance

      • Dimensions: Order Name, Advertiser Name
      • Metrics: Impressions, Clicks, CTR, Revenue, eCPM
      • Use Case: Helps track the effectiveness of entire orders (campaigns) placed by advertisers, providing a broad view of overall performance.
      • Note: The only entities you can select under this template are Advertisers or Orders.

      10. Placement delivery per line item

      • Dimensions: Placement Name
      • Metrics: Impressions, Clicks, CTR, Revenue, eCPM
      • Use Case: Helps assess which placements contribute the most to ad delivery, allowing for placement-level optimization.
      • Note: The only entities you can select under this template are Line items.

      11. Placement(s) performance

      • Dimensions: Placement Name, Newsletter Name
      • Metrics: Impressions, Clicks, CTR, Revenue, eCPM
      • Use Case: Evaluates how specific placements perform within newsletters, useful for determining the best-performing placements for ad delivery.


      For example, if we want to track how The New Yorker's in-mail advertising campaign is performing in terms of impressions, we could use the Newsletter(s) Performance template to analyze how different newsletters under this brand are delivering impressions.

      Steps to generate this report using templates:

      1. Select the Newsletter(s) Performance template.
      2. Choose The New Yorker as the entity under Brands.
      3. Set the timeframe (e.g., Last 30 Days or Year to Date).
      4. Apply filters:
      • Order status: Delivering (to track only active campaigns).
      • Include entities with no data: False (to exclude newsletters with zero impressions).
      1. Configure the report recipients, file format, and date format.
      2. Generate the report and review total impressions across newsletters for The New Yorker.

      Run report templates

      Reports created from Emperor’s templates are visual types of reports, and they can be seen as charts in your Emperor dashboard.

      When you are done setting up a report from a template, click the Run button on the bottom right corner. If you have changed your mind and want to drop this report, hit the Cancel button on the left.

      In the chart, you will see the change in the selected metrics over time. You will also be able to export the report by hitting the blue Export report button in the top right corner. Formats in which you can export the report (download to your computer) are CSV, JSON, and XLSX.

       

      If you have running campaigns and multiple newsletters, you will be able to see more data if you scroll further down the visual report. All the metrics (Impressions, Clicks, CTR, Revenue, and eCPM) will be visible here and broken down to the individual newsletters under this brand.