Emperor allows you to manage all your brands from the same platform, enabling a smooth email monetization process across various distribution channels.
You can add and manage your brands from the Brands section located under Supply in the menu on your left side.
First of all, you need to add your brands to the list. You can do so by clicking the Create new brand button in the top right corner of your Emperor dashboard.
Brand information is consistent of four fields, two of which are mandatory: Name and Teams (Note: Only if you have multiple teams within your account, or your account is a part of multiple teams) assigned to this brand management. You can select one or multiple teams from a dropdown menu in the Teams field.
If you are using a third-party software system that you need to link your ads to, you can do so by entering the Reference ID in the designed field. This ID helps in tracking, reporting, and associating performance data with the correct entity, such as an ad, a recipient, or a campaign.
For example, If an ad is placed in multiple newsletters, each placement could be assigned a unique Ad Reference ID like AD12345-NYT to track its performance in The New York Times newsletter, and AD12345-VG for Vogue newsletter. Reference IDs are used for 3rd party software to help you analyse this data better. This unique identifier ensures you can see how the ad performs in different email newsletters.
Finally, you are able to add channels to your brand from a dropdown menu, or you can assign brands to channels within the channel settings later on.
When all the essential fields are filled in, you can click the Create button in the bottom right corner or Cancel button if you are not satisfied with the outcome.
Once you create a new brand, eg Vogue, you will find yourself in the Vogue Newsletters dashboard with a message from Emperor saying Brand “Vogue” created.
