To create your first order, go to Advertisers and click on the advertiser’s name where you want to place an order.
Then, click the Create new order button in the top right corner, or in the middle of the empty dashboard to get started.
To create a new order, the basic information is required. Essential info you have to add is:
- Name of the order
- Delivery start and end date.
All additional information is optional. Here, you can add the order’s Reference ID to enable a third-party software that may be associated with this entity to read and track this order.
For example, in our advertiser the Eucerin reference ID is EU, and the reference ID for this order is CP25. The ad ID will be EUCP25001-VG, where 001 stands for the line item reference, and VG is our ID for Vogue. This reference ID is available to the OMS and/or a data platform for reporting on the success of this ad campaign.
Another piece of information you may add here is Notes, for some additional heads up to yourself or your teammates who manage this campaign with you.
Furthermore, within an order you may add the budget limits calculated in Impressions, Clicks or Total Budget (the funds reserved for both Impressions and Clicks). Once this target is hit for all line items within the order combined, the delivery will stop even if the delivery dates have not yet expired.
You can type the budget limit (the field only accepts numerical data), and choose the metric you track from a dropdown menu under Event.
Next, you MUST set the duration of the new order. If you forget to set these parameters, automatic settings (by the end of the current day) will be applied. Moreover, all line items you create under this order must also be delivered within the same date range.
You can choose the start and end date and time by typing the numerical values yourself, or by opening the calendar view (click on the calendar icon on the right side of the date and time values). Pay attention that the start date and time cannot be earlier than the current date and time.
Following the same logic, the end date cannot be sooner than the start date. If this is the case, you will see a warning to change the end date and time values before you are able to click the Create button and complete the order settings.
Finally, the settings you can add to the order are the daily limit volume for all line items within this order, as well as the user frequency for the order. Both of these settings are switched off by default.
If you are uncertain what a specific setting means, hover the cursor over the information button to learn more.
To turn on the Limit volume, switch the Set volume limit button on. Then, select the period of days you want to spread the limit across (default is one day) and choose the metric you wish to track – the number of Impressions, Clicks, or Pixels. You can select the preferred metric from a dropdown menu under Event.
At last, type in the value – volume limit. In the example below, our campaign volume limit is set for 60.000 impressions for 9 days. This means that, during the entire duration of the campaign, the limit cannot be exceeded within the course of 9 days. The system will always check the last 8 days to determine the maximum number of impressions that can be delivered on the 9th day.
IMPORTANT: All limit volume settings do not apply for Line Items set as Sponsorships. Sponsored line items overrule all volume limitations set within an order, and continue delivery no matter the limit being met. Other line items from within this order will stop when the limit is reached.
User frequency is the last setting you can manipulate within an order, and its default is without any limits. You can set limitations to how many times a user can see or click on the same ad over a set period of time. This limit translates to all line items belonging to this order.
Choose the metric you’d like to limit – Impressions or Clicks – from a dropdown menu under Event. You can set multiple frequencies for different time periods (eg limit the number of clicks for a week and the number of impressions for the full period).
The period for each frequency is chosen from a dropdown menu Period and the numeric data is entered under the Value field. The total volume limit is a numerical value you enter within the User frequency volume field.
The total number of frequencies you can combine per order is three. In the example below, we have limited the number of times a user can see or click on an ad within our campaign:
- A user can click on an ad from this order 5 times over the course of 7 days.
- A user can see an ad from this order up to 10 times over the course of the order duration.
- A user can see an ad from this order up to two times within 10 hours straight.
IMPORTANT: A limit to user frequency does not apply for Line Items set as Sponsorships. Sponsored line items overrule all frequency limitations set within an order, and continue delivery no matter the limits being met. Other line items from within this order will stop when the limit is reached.
When you complete setting up the order settings, click the Create button in the bottom right corner, or Cancel if you have changed your mind. It is worth mentioning that all the fields you haven’t filled in during order creation can be edited later on, but as long as your ad has a name and duration time – you can set it up and start creating line items.
After you create an order, an order dashboard will open with opportunities to create new line items for this order. On the top right corner, you will find a message with a green checkmark notifying you that your order has been successfully created.
On your left is the name of your order with a blue button Edit order next to it. Here, you can always come back and change the name, reference ID, delivery dates, and budgets, or set limitations to volume or frequency.
Below the name of the order are the key parameters you have set when creating the order:
- Status of the order – this is set to Draft by default for new orders without line items;
- Budget;
- Start date and End date.
On top of all dashboards within Emperor, you can always see a navigation bar telling you where you are. Currently, we are located in an order named Cosmetics Products 2025_02 under an advertiser named Eucerin.
You can use this menu to move through the Advertisers dashboard and quickly go back to the advertiser you work with.
Another important thing to mention here is that you cannot create two orders under the same name. If you try to do so, you will receive a piece of information that the name has already been taken. This feature prevents any duplicate orders.
