In this tab, you are able to configure volume goals and pricing structure for the campaign. You can choose to set volume goals without setting a pricing structure and the other way around.
If a pricing structure is set, with or without a volume goal, the system will calculate an eCPM on the campaign as well as eCPM’s for creatives and bookings.
If multiple volume goals are set, the Campaign will be deactivated upon reaching one of them.
Impression volume
Input how many impressions this campaign should deliver. If defined, the campaign will stop delivering and end when this limit is reached.
Click volume
Input how many clicks the campaign should deliver. If defined, the campaign will stop delivering and end when this limit is reached.
Pixel load volume
Input how many pixel loads this campaign should deliver. If defined, the campaignwill stop delivering and end when this limit is reached. (Note: This will only apply if a campaign pixel is created in Passendo).
CPM
Input the agreed Cost Per Mille rate for this campaign. If defined, Passendo will calculate an eCPM used for delivery optimisation.
CPC
Input the agreed Cost Per Click rate for this campaign. If defined, Passendo will calculate an eCPM used for delivery optimisation.