Creating placements
To create a new placement within a newsletter, first you need to locate the newsletter. Find access to all your brands under Brands section from the Supply department within the menu on your left-hand side.
Then, find the brand you want to address and click the brand name, eg The New Yorker.
Within the brand, leverage the search feature to find the newsletter name you are looking for, eg New York Today. Click on the brand name to open the Ad Placement management dashboard for this specific newsletter.
The navigation disclaimer on the top of the page will help you understand where within the platform you are located: Brands - The New Yorker - New York Today.
Now, you can click the Create new placement button to begin monetizing your newsletter campaigns.
When the dashboard for creating ad placements opens, first you’ll have to name the placement. Make sure to give it an intuitive, descriptive name to make it easier for the entire team to navigate through the placements across different newsletters.
Here, you will also have the opportunity to add the Reference ID for the placement to make it easier for third-party software system to understand the performance of the ads. For example, a BOTAD id for a placement that is at the bottom of the newsletter will help an analytics software to understand how your NYT-NYTODAY-BOTAD performs, aka how the bottom ad placements within the New York Today newsletter within The New Yorker performs.
The next step, which is mandatory for designing a placement, is to select the layout for this ad placement. You can do so by selecting the optimal layout from your layout inventory, presented in the dropdown menu in the Layout field.
Finally, you can select the channels you wish to include this ad in, or you can manage this later, from the Channels inventory selector.
When you finish editing the ad placement settings, click the Create button and open the Placement Dashboard to connect your new placement to the ESP.
Managing your placements
You can access all placements within a newsletter by clicking on the specific brand name and the specific newsletter you wish to manage and edit, eg Brands > The New Yorker > New York Today.
Within the dashboard, you will see all the existing placements and all actions available:
- Edit newsletter (blue button)
- Create new placement (purple button)
- See stats (white button) – generate reports for the newsletter
- Edit specific placements (Edit icons on the right side of each placement name, under Actions)
- Open a specific placement by clicking on the placement name.
Furthermore, you can leverage the Search feature to easily find the type of placement you are looking for.
When you open the placement, you will see the navigation at the top of the page, telling you which ad you have opened, within which newsletter, under what brand.
Connect your ad placements to your ESP
The ESPs you have selected when creating your account will be visible when coping the code for your ad placement from Emperor. However, you can always go to your account settings and add/remove any ESPs from the list as you grow and refine your email marketing strategy.
Within each ad, you can copy the code for your ESP (in our case, you can choose between Mailchimp and Omeda from the dropdown menu), and integrate the ad placement within your newsletter.
You can copy the code with a simple click on the Copy icon in the top right corner of the code window.
IMPORTANT: Codes vary depending on the ESP selected, so make sure to double-check that you copy the code for the ESP you use.
Further down the ad placement dashboard, you will see all active line items delivering on the specific placement.
Furthermore, you can access the stats and generate reports for each ad placement by clicking the See stats button on the top right corner.
Next page: Getting started on the demand side