CONTEXT: idenyt and VoresVilla are Denmark’s largest Home & Garden media, sending its physical magazine five times per year to 1 million households. Its website has 750.000 unique monthly visitors and a newsletter with 225.000 subscribers. idenyt and VoresVilla are part of The international Bonnier company Benjamin Media with a presence across five different markets and 60+ magazine brands.

” Working with Passendo feels more like we have a new member on our marketing team. Their managers really get into the trenches with us to make sure our campaign is constantly optimized. And the results on user engagement time have been excellent and far exceeded our expectations.”

Dänischer Spezialist für Programmatic E-Mail Advertising mit Opel-Kampagne für den Native Advertising Award 2018 nominiert

The Native Advertising Institute just announced that Passendo together with Opel have been shortlisted for a 2018 Native Advertising Award for Best Use of Native Advertising in Email. The Native Advertising Awards acknowledges the best native advertising in the world and will awarded for the third time this year at Native Advertising DAYS 2018 in Berlin on November 6th.

Meet us in Cologne at DMEXCO 2018, the major international event for the digital industry and find out more about our programmatic newsletter opportunity and how you can activate this new revenue channel.

With Passendo, both advertisers and publishers are in safe hands. Our team composed of talented and experienced online individuals who strive to make Passendo the best-in-class programmatic email advertising work, allowing advertisers to benefit from quality editorial environments while enabling sellers to make bank with digital newsletters.

Programmatic advertising is expected to achieve record growth in 2018. However, the growth of programmatic has not meant that traditional direct ad buys are no longer relevant. While it may have initially seemed as if the adoption of programmatic would lead to their demise, insertion orders (IO) have survived.

Every native ad is designed to do the same thing - get users to engage and click through. Although, there are many different approaches to native advertising that can lead to successful results for advertisers, the overall ROI of your campaign is what matters most. Here at Passendo, we specialize in email native advertising. Today, we place ads in more than 150 premium international newsletters delivering 3,100 ads across all of our publishers.

It is 2018 and the cookie is finally dead. While advertisers have been saying this for years, most executives now believe that the cookie is truly living on borrowed time. In fact, Viant's "Power of the People" report found that 64% of executives believe that companies will stop using cookies altogether within the next two years. So why is this happening now? Here are the top technological and regulatory advances that have managed to kill off the cookie forever.